Handing out sweets on 31 October is one of the most recognisable parts of Halloween. But this sugar-filled tradition didn’t start in a supermarket aisle. It evolved over centuries—from ancient rituals and medieval customs to a modern night of costumes, community and treats. Below, we explore how sweets became the star of Halloween and why they remain the go-to treat for trick-or-treaters today.
From Samhain to Soul Cakes
The roots of Halloween stretch back to Samhain, a Celtic festival marking the end of harvest and the beginning of winter. Communities left food offerings to acknowledge wandering spirits at this liminal time of year. Centuries later, during the medieval period, a custom called “souling” emerged. People—often children or the poor—went door to door to offer prayers or songs for the dead in return for “soul cakes”: small, lightly spiced sweet cakes. The exchange of prayers for food helped shape the idea of visiting homes and receiving a treat.
Guising and Early Trick-or-Treat
In Scotland and Ireland, “guising” became popular. Children dressed in costumes (guises), recited a poem or performed a party trick, and were rewarded with food or small coins. The combination of disguise, entertainment and a reward laid the cultural groundwork for the modern “trick-or-treat” formula—perform, then receive a treat.
Post-War Convenience and Safety
By the mid-20th century, especially after sugar rationing ended, households looked for treats that were easy to buy in bulk, store and share. Individually wrapped sweets fit the bill: they were convenient, tidy and, importantly, felt safer and more hygienic than homemade goodies. As neighbourhood celebrations grew, wrapped confectionery became the common-sense choice.
Why Sweets Won Out
Sweets are brightly coloured, easy to portion, and exciting for children. They also offer variety—chewy, fizzy, fruity, sour and chocolatey options—so there’s something for every taste. For busy households, pre-wrapped sweets keep the doorbell routine friendly, quick and hassle-free. Over time, sweets became inseparable from Halloween’s playful spirit and community feel.
What Should You Hand Out?
Think bite-sized, individually wrapped pieces that are easy to share. Mix favourites—chews, lollies, chocolates and sour sweets—to cover different taste preferences. For themed parties or doorstep bowls, seasonal colours and Halloween-themed packs add extra fun. If you’re stocking up, browse our curated Halloween sweets to make planning simple.
Add comment
Comments